Dolce&Gabbana Names Havas Media Group Global Media Agency
Iconic luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.
The global scope covers over twenty of Dolce&Gabbana’s global markets, including the United States, Italy, Germany, Russia, Spain, United Kingdom and Middle East. Media strategy, planning, coordination, and digital activation for the major European markets will be led by a centralized Havas Media Group Italy team.
Guided by creativity, innovation, and bold design, Dolce&Gabbana is an international leader in the fashion and luxury goods sector. Their vast portfolio includes high-end clothing and accessories for Women, Men and Children, jewelry, watches, beauty and home collection. Dolce&Gabbana sought a transformational agency network partner who could bring strategic excellence and media buying cohesion.
“We are thrilled to partner with Dolce&Gabbana, a brand revered for its creativity, boldness and innovation – all things we are equally passionate about at Havas Media Group,” said Stefano Spadini, CEO, Havas Media Group Italy. “We have shown value, commitment and energy with the support of proprietary tools able to seize the opportunities of the challenging media scenario. We look forward to enhancing Dolce&Gabbana’s brand essence.”
“Dolce&Gabbana’s brand, culture and business needs are inextricably linked,” said Peter Mears, Global CEO, Havas Media Group. “Our Havas Media Group team brings an innate understanding of the brand’s culture, along with the right capabilities, category experience and talent to deliver against the client’s growth priorities. We are grateful for the opportunity and know great things are to come from this incredible partnership.”